Alaska Airlines needed a new design system and value proposition. So we concepted, shot and executed a west coast and now global campaign featuring a minimal, vibrant visual style paired with messaging that delivers Alaska’s new value prop; a no trade-offs airline that doesn’t make you settle for less than what you deserve. Fly smart. Land happy.
Role: Art Director | CD: Laura Wimer | CW: Caroline Johnson
As seen in Adweek.
