We know that when the party’s poppin’, nothing can kill the vibes faster than running out of White Claw. So in this summer 2024 social campaign we set out to make sure no cooler ran empty. So we made a one-of-a-kind high tech cooler, The Claw™️ Cooler, that will text you when you’re running low and initiates an order for more via DoorDash. So that you can focus on chillin’ instead of refillin’! We gave them away to four lucky winners and to round it out we got White Claw lover and legend T-Pain to tell everyone about it.
Our goal was to drive sign ups for White Claw’s Shore Club program, and boy did we!
+115k new members +23% increase in YOY White Claw sales on DoorDash +224.7M reach in earned media
Role: Senior Creative | GCD: Gianmaria Schonlieb | Partner: Greer Hiltabidle | Producer: Erin Kelly | Director: Pete Marquis | Cooler Crew: Deep Local
