Creating a brand following on social from scratch is hard. For EX Program, we knew we wanted to have fun, get weird, connect with Gen Z and create a culture around Outsmarting Nicotine. So myself and my team got scrappy, started creating our own content and building a following.
Within 4 months we’ve grown from 0 followers to 51K + between Tiktok, IG, YouTube and we’re growing fast. We’ve racked up tens of millions of views on these platforms and in the process we’ve grown our acting chops, our editing skills and our ability to act fast on trending moments.
Most notably we created a series called Office Quitters, a series of fake products called Quit Machines, on the street style content, a shit ton of memes and wholesome, informative content as well.
Role: Senior Art Director | CD: Rachel Reno | Jr. CW: Alex O’Connor | Jr. AD: Jungmin Kim | Content Creator: Seth Bracknell | Producer: Casey Mattis
Here’s a few of my favorites!