Bigger waves, bigger discounts. In partnership with Surfline, we created a campaign using the live data of popular surfing destinations in Hawaii and California to inform discount tiers dependent on swell height. The promotion was the highest performing sale Alaska Airlines has ever run and it sparked the development of “smart sales” within Alaska Airline’s revenue initiatives and continues to drive growth for the company.
The campaign saw a 395% increase in net new bookings, and $446K in revenue in just 4 days.
Role: Art Director | CD: Laura Wimer | CW: Thomas Kropp & Pete Fetterling
Winner of Adweek’s 2020 Media Plan of the Year
Winner of 3 ADDY’S at the 2021 AAF Seattle Awards
