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Audi x MLS Cup

As a part of Audi’s Goals Drive Progress initiative and sponsorship of the MLS Cup, we were tasked with concepting a video and still shoot around a custom wrapped RS e-tron GT. We wondered, what’s the coolest way we can reveal this car and get Audi fans hyped on the MLS sponsorship?

In the end, we donated 2,000 soccer balls to MLS academies and gave over 40 fans on social tickets to attend the MLS Cup IRL.

Role: Art Director | CD: Geoff Vreeken | CW: Pete Fetterling