With the rising popularity of the ‘damp’ lifestyle among millennials and Gen Z, more non-alcoholic products are becoming available and normalized in social situations. Thank gosh! We worked with our White Claw client to develop a social content strategy and look & feel to launch their first ever 0% alcohol product at the start of Dry January 2024.
Now that it’s out in the world, we’re continuing to concept and activate around ways to show up that truly only White Claw 0% can.
Role: Sr. Creative | Sr. Content Creator: Greer Hiltabidle | Designers: Max Cohen & John Olson | GCD: Gianmaria Schonlieb
We recently brought White Claw 0% into the punk & boxing space by co-sponsoring an event with Overthrow NY x Everlast x Highsnobiety at Bowery Ballroom. We designed this high quality heavy fleece hoodie that fit the hardcore motif of the boxing space and generated content by handing out branded disposable cameras to a ton of people at the party, collecting them and developing them. Here’s some of my faves!
