To continue the hype for Diablo IV after its launch in June 2023, we wanted to do something we felt no one has done before; scientifically bring a video game to Diablo fan’s nightmares. We worked with renown sleep expert Dr. Leslie Ellis to create an ambient, Diablo-infused sleep track that brings the game into your subconscious and give you the tools to control it via dream incubation and lucidity.
In addition to an 8 hour sleep track, we created a teaser, launch and mini-doc.
Shortlisted at The One Show 2024
Role: Art Director | CD: Geoff Vreeken | CW: Trevor Larson | Designer-AD: Taylor Dahl
