A Weber is more than a backyard appliance, it’s a vehicle for discovery. Each time you grill on a Weber is an opportunity to get outside your comfort zone and explore the unknown possibilities of flavor. For this new U.S. brand campaign for Weber, we partnered with some creative explorers and set a goal to cement Weber as an American icon aside brands like Jack Daniels, Levi’s and Budweiser.
Role: Art Director | ACDs: Thomas Kropp & Tessa Paneri | CW: Peter Fetterling
